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Get your Packaging Development Team ‘firing on all cylinders’

Posted in Healthcare & Pharma, Uncategorized on April 21st, 2011 by Chris Penfold – Comments Off
Effective Packaging Training

Effective Packaging Training

We’ve just scheduled-in our latest packaging training courses and interactive workshops for May, including ‘Branded added-value packaging’, ‘Introduction to pharmaceutical packaging’ & ‘Injection Moulding/tooling’ -  Take a look and let us know what you think. We are always looking for new topics of interest and we can run bespoke (tailored) courses at your premises for your whole team, whether in the UK or internationally -  generally much more focused & cost effective for you.

We’ve also got another 8 or 9 courses & workshops planned in for June and July. As well as our highly acclaimed ‘Plastics Materials’ course, we have many new topics, including ‘bar coding (including mass serialisation)’, ’sustainability’, ‘Medical Devices’, ‘Print processes & decoration’, ‘Glass’, ‘Blister materials’, ‘Regulatory aspects’ and ‘Innovation, creativity & breakthrough thinking’.

So watch this space – We’ll keep you updated!

Follow this link to view our latest training courses

Have a great Easter!

Chris Penfold

How Can Intelligent Packaging Best Aid Patient Compliance?

Posted in Healthcare & Pharma, Uncategorized on October 1st, 2010 by Jane Bear – Comments Off

ASIC_high resEvery day millions of patients fail to take their medications as prescribed by their doctor. Medication non-adherence is a problem that disrupts the healthcare system in many ways, leading to patients failing to receive full treatment benefit. Non-adherence can lead to hospitalisation and even death.

The root of this problem is human behaviour. Even though we are “creatures of habit”, we often lose momentum when taking medications, or do not always understand or appreciate the benefits. Subsequently, patients often tell an ‘untruth’ to mask the fact and avoid embarrassment, whether non-compliance was accidental or planned.

Just follow the link to read the full article on ‘How Can Intelligent Packaging Best Aid Patient Compliance?’

Introduction to packaging for non-packaging professionals

Posted in Healthcare & Pharma, Uncategorized on September 8th, 2010 by Jane Bear – Comments Off

pharma picAre you new to packaging or working on the edge of the packaging arena and you’d like to know more about the basics of packaging? But can’t afford huge amounts of time away from the office to attend a full in-depth course? If so then this course may be for you. It will give you a broad overview in a condensed format that will help you gain a better appreciation of all of the relevant issues to enable you to do your job better.

For more information on this or other training courses we are running please visit Design Cognition Training

Pharmaceutical packaging? don’t know? want to know? need to know?

Posted in Healthcare & Pharma, Uncategorized on August 4th, 2010 by Chris Penfold – Comments Off
Pharmaceutical packaging requirements can be a minefield

Pharmaceutical packaging requirements can be a minefield

Do you work in the pharmaceutical industry on the ‘periphery’ of packaging, working for example in Marketing, Purchasing, Design or QA etc , and have always wanted to find out more about packaging, but without having to attend a lengthy 3 day training course? Or perhaps you are a Packaging Technologist working on toiletries or cosmetics and want to gain a better understanding pharma issues and opportunities?

If so, then this ONE DAY TRAINING COURSE could be for you!

It’s being held on 14th October 2010 in Nottingham, UK

Pharmaceutical packaging is a very specialised area with its own unique issues & problems. This one day course will provide delegates with a good basic grounding & appreciation of what is required for the packaging of pharmaceutical & healthcare products. Whether you know nothing, have a basic understanding or are familiar with the area, this course will provide you with useful knowledge and insights from experts who have each worked in the industry for over 25 years.

What will be covered:

1.Packaging component & material selection Key product requirements (Consumer, Barrier, Shelf Life & Regulatory – Child resistance, Tamper evidence, Dosing & Stability. Marketing expectations.

2. Key properties of various materials / systems Main barriers & benefits of various packaging materials, Key drivers for pack performance, Supply chain implications on the packs

3. Pack testing & evaluation Mandatory requirements for Consumer testing & Transit testing.

4. Packaging component specifications Key requirements for a specification, Control of the documents.

5. Artwork generation & control Establishing processes suitable to your business needs – Wording & Templates, Creation, Version control & authorisation.

6.Regulatory requirements Packaging data for the MA , Braille, barcodes, Child Resistance, Tamper Evidence, Readability & others – including emerging requirements (e.g. 2D data matrix barcodes). Key packaging data for the MA/Dossier (Specifications & data, Supplier details). Key requirements for Braille etc.

7. Transit packaging Considerations of risk, Establishing test programmes, Specific requirements for palletisation etc.

8. Trade /supply chain requirements Understanding the various markets & their particular requirements, Understanding trade requirements (e.g. Barcodes, Shelf Ready Trays etc).

A full set of documentation will be provided.

You can find out more and register for this event by clicking: More information on Packaging of Pharmaceuticals – a One Day Introductory Course 14th October 2010

Chris Penfold

Building competitive advantage through packaging training & coaching

Posted in Healthcare & Pharma, Uncategorized on August 2nd, 2010 by Chris Penfold – Comments Off
As your training partners Design Cognition can provide all of your packaging-related training needs

As your training partners Design Cognition can provide all of your packaging-related training needs

We believe that the old adage that ‘your people are your most important asset’ is true. It’s fundamental that key members of staff keep pace with new technologies, best-practice processes and the continually evolving packaging regulations and standards – not an easy task for busy professionals, is it?

Additionally, it’s essential to keep a teams’ skills ‘honed’ to make sure that they are well-informed in order to help maintain competitive edge.

With that in mind, at Design Cognition, we have created a range of friendly, easy-to-learn and access courses to help you in two important areas:

1. Knowledge

To help you develop your own knowledge and experience, so that you are equipped to make better and more informed decisions.

2. Skills

To help you apply the information provided and learn through your own insights and experience.

The training sessions will be fairly interactive, providing plenty of opportunities for you to bring your current packaging problems along for review and discussion by the tutor, in confidence if necessary.

We guarantee to engage your interest and commitment on the courses and are confident our training will improve your effectiveness at work. In addition, you’ll receive a full set of course notes in a comprehensive ‘takeaway’ package for future reference.

We also encourage you to let us know what you think. We are always able to consider running a bespoke course for you, if that would suit you better, and most courses are available as in-house training programmes at your own premises.

You can find out more about our training events at: Design Cognition training programme

We have put together a range of courses, from areas as diverse as creative and technical disciplines and from processes ranging from artwork generation to cost-optimisation. Some of our initial topics include:

Pharmaceutical packaging, Branding and shelf impact, Introduction to packaging for non-packaging professionals, 2D Data Matrix barcodes, Braille and Sustainability.

Further information and dates will follow on our ‘Training’ page and we are continually adding to these events, so please pop back often to review additions, or ask to join our training mailing list (email: training@designcognition.com) or call +44 (0)115 846 1914.

Chris Penfold

DAY 7 – Packaging Tip No7 – Physical protection?

Posted in Healthcare & Pharma, Uncategorized on March 12th, 2010 by Chris Penfold – Comments Off
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 7 – Tip No7: In a previous video we looked at external damage to your packaging & how transit packaging can help, but what about protection from the product within? Is your product formulation particularly aggressive? Could it attack the packaging from the inside? Sound implausible? You might be surprised! Check out this video…..

Tip Top packaging! Cheers Chris

Today’s Video:

Packaging Tip No7 – Physical protection? – by Chris Penfold – Design Cognition

Look out on Monday for Tip No 8 – Information & communication…..

DAY 7 – Packaging Tip No7 – Physical protection?

Posted in Healthcare & Pharma, Uncategorized on March 12th, 2010 by Chris Penfold – Comments Off
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 7 – Tip No7: In a previous video we looked at external damage to your packaging & how transit packaging can help, but what about protection from the product within? Is your product formulation particularly aggressive? Could it attack the packaging from the inside? Sound implausible? You might be surprised! Check out this video…..

Tip Top packaging! Cheers Chris

Today’s Video:

Packaging Tip No7 – Physical protection? – by Chris Penfold – Design Cognition

Look out on Monday for Tip No 8 – Information & communication…..

Pharmaceutical packaging – celebration of success – foundation for the future

Posted in Healthcare & Pharma, Uncategorized on March 11th, 2010 by Chris Penfold – Comments Off
Blister Packaging

Blister Packaging

The following article is one that I’ve recently written for the Packaging Professional magazine, which details a fascinating 25 year transformation in the way we work and do business in the pharmaceutical packaging industry. Over that period the industry itself has undergone huge change and with recent economic pressures and the rise of generic competition is likely to continue unabated.

Back in the 1980’s, before the days of email and the internet, working in packaging could sometimes be a lonely business, especially in an area like pharmaceuticals where regulatory requirements, standards and process were constantly being updated as authorities, such as the US Food and Drug Administration (FDA) and the UK Medicines Control Agency (MCA), evolved  increasing powers and rules. A situation where ‘fit for purpose’ packaging could be a matter of life and death.

Pharma companies are strictly regulated and need to work to tight and common standards and most companies were running similar, machinery, quality systems and packaging materials. So learnings from one company could greatly help another and save having to ‘reinvent the wheel’. It was also important for the industry to provide a collective view to positively influence proposed legislation and regulations, with a common and pragmatic ‘voice’.

So back in 1984, the ‘seed’ of an idea for a group was ‘sown’ by Alan Haskins of Roussel Laboratories and Roy Gray of ICI Pharmaceuticals, after Roy’s boss had visited the USA and seen a successful American group working in the same sector. This was a defining moment and the group would not have happened without their collective vision and proactive approach. The first Pharmaceutical Common Interest Group (PCIG) meeting took place on 16th October 1984 at Sysonby Lodge, which was the head office of The Institute of Packaging (IOP) at the time). The meeting was chaired by Alan Haskins, with Roy Gray as Secretary and an attendance of 18 people from 15 pharmaceutical companies from across the industry. There were 37 questions raised & discussed at that meeting on a range of topics, including: a New British Standard for aluminium flexible tubes, label adhesives, Tamper Evidence and EAN bar codes – themes that would arise again and again over the years.

It was agreed that there would be three meetings per year and venues would rotate across the various company sites, but over the years most were actually hosted by the IOP.

One of the original members, Mike Shorten, who worked for Boots Pharmaceuticals at the time and is now retired, recalls:

“The PCIG soon became my most important network. Forty pharmaceutical practitioners across all sectors of the industry provided a powerful resource that could offer practical experience about most issues and without any consultants’ fees! A great strength of the group was the willingness of its members to talk openly about issues and share best practice and then to collectively influence new regulations and standards”

How the CIG has changed over the years

I have myself have been a member of the group for over 18 years (since 1991) and over that time can recall a great deal of camaraderie, focused help for each other and pragmatism having helped us all deal with issues as diverse as use of high barrier blister materials, bar coding issues and leeching of preservative through polyethylene bottles.

As issues became apparent, some common themes evolved and a number of dedicated ‘sub groups’ were set up to focus on specific topics. Four of these were Working Groups for Digital Artwork & Reprographics (DAR), Validation, Child Resistance and Quality Standards. The DAR subgroup was set up at a time when ‘desktop publishing’ was a buzz word being used as artwork generation moved from ‘old fashioned’ layout board, to a digitised computerised system.  At the time there was no common standard. There was a range of hardware (PC & Mac based), a number of operating systems, and various artwork creative software packages on each platform. The ease by which artwork could be generated and manipulated raised its own issues in terms of artwork version control and (in the early days) data going ‘missing’ sometimes between approval and print – which had the potential to cause a catastrophic result. So the group played a critical role in sharing ‘best practice’ and setting appropriate standards.

The Validation subgroup was formed in 1992, the founding Chairman being Mike Harwood of The Wellcome Foundation, Dartford. A subsequent Chairman (1993-98) John Cooper (of Pfizer at the time) recalls “The original intent was to develop a set of guidelines for validating pharmaceutical packaging equipment and then issue to IOP members, but as the guideline developed and the information was shared informally with machine manufacturers it became obvious that it would be of a wider benefit to publish a ‘book’. As I was a member both of the PCIG and Institute of Quality Assurance Pharma Quality Group (IQA PQG), I suggested that this was published jointly as a monograph in the series which was already established by the PQG. The monograph was published in 1998 and launched at a joint meeting of PCIG and PQG at the Royal Pharmaceutical Society in Lambeth with over 200 people in attendance, including the MCA Head of Inspection and Enforcement, Gordon Munro!” That was another defining moment in the ‘life’ of the PCIG and evidence of the esteem with which the group was held within the pharmaceutical industry. The third edition of that monograph is presently due for print.

It was not uncommon in the early days for PCIG meeting attendance to be around 35-40 people, with standing room only. Questions would be collated by the Secretary and shared at each meeting. It would sometimes take 3 or 4 hours to go through them all, one-by-one. As the years have gone by and we have moved in to a digital age, email has enabled members to converse more easily and questions can be asked and answered sometimes within minutes. So the focus and frequency of face-to-face meetings changed to providing more of an opportunity for discussing in more depth, processes, procedures, technology and impending legislation, and to keep in touch with old colleagues and friends. Together with the myriad of mergers among the pharma companies, this has meant attendances have dropped.

Where we are going with it in future
The PCIG (now called the Pharmaceutical Packaging Forum – PPF) is still active, with a core of ‘stalwart’ members and a new voluntary Secretary, David Pethick, former Director of Packaging Development at GSK. David is upbeat about future for the group and says “the pharma landscape, increasing demands and changing regulations on packaging present as much, if not more of, a challenge as when the PCIG was first established. I see both a need and role for a vibrant PCIG to help the pharma packaging professional meet those challenges, whether that be from simply providing networking among its members, to wider influencing, technical leadership, training needs or whatever”.

Pharma packaging legislation/regulation has changed enormously, and the Society recently received an enquiry about training courses on this. Feedback from PCIG members showed a high level of similar interest. Whether or not such a course could be developed is still a work in progress, but both David (for PPF) and Ian Morris, Training Manager at IOM3, would be interested in readers’ feedback.

Ultimately, the future and utility of PCIG, as over its past history, is reliant on the members who actively value and contribute to it.

Chris Penfold

If you work in Pharma and are interested in knowing more or in joining the PPF group, you can contact David Pethick (the Secretary) at dppk@btinternet .

On my own part (Chris), as well as continuing to be an active member of the PPF and a consultant, I am also the External Relations Officer of the East Midlands Packaging Society, for which you can find more information at: East Midlands Packaging Society.

You can find more help and advice on various aspects of pharmaceutical packaging at our sister site: The Pharma Gateway

DAY 1 – Packaging Top 10 Tip No1 – Planning it out

Posted in Healthcare & Pharma, Uncategorized on March 4th, 2010 by Chris Penfold – Comments Off
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

So here’s the first of our Top 10 Tip videos:

DAY 1 – Tip No1: Packaging ideas & issues to consider early on in the process, bringing your ideas to life and undertaking market research. Click on the link below to go to the video.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No1 – Planning it out – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 2 – keeping it simple & fit for purpose…..

Increasing legislation v reducing pack sizes – the labelling dilemma!

Posted in Healthcare & Pharma, Uncategorized on January 4th, 2010 by Chris Penfold – Comments Off

The normal packaging development  process would involve firstly developing a pack to fit the product in an optimum manner. Then any legally required text would be positioned (including any required symbols, such as recycling logos). Finally the marketing requirements would be implemented, in terms of claims, branding etc. More often than not, there is then a need to go back to product marketers to get them to reduce their marketing copy on the packs, because it simply won’t fit……..and the situation is getting worse!

Other options that can help tackle this problem are:

A, reducing the font size – but this can have implications on readability, print process constraints and there is often a legal minimum size which needs to be adhered to.

B, Using paginated label leaflet formats – where, on occasions, we have developed up to a 10-page concertina style leaflets. However, these multi-layered add-ons can add a huge on-cost onto the price of a pack – for which marketers don’t always want to pay.

C, Printing on the inside of pack (e.g. cartons) – but not visible until a pack is opened. So one can’t do this with certain text which needs to be visible at time of purchase

D, Finally, if all else fails, considering increasing the overall size of the packaging.

An example of a multi-page label solution

An example of a multi-page label solution

This latter route is sometimes unavoidable, especially with pharmaceutical packs, where the packs are very small, and even after taking measures such as reducing the bar codes from 13 digit to 8 digit, there is simply not enough room to display the mandatory legal minimum required text (let alone any marketing text).

Furthermore, it is now the law for any new medicines to incorporate Braille on the packaging (it will be a requirement for all existing medicines by October 2010). This will have to detail the product name, the strength [of the medication] and the dose form – yet another constraint to bear in mind. New products also have to conform with the readability guidelines which are in place to ensure that the packs can be read clearly and understood by the patient/consumer).

It’s worth remembering that it’s not just the basic information that one has to put on the pack. Very this has to be repeated it in a number of  different languages. It’s not unusual for a European product to have a need for 12 languages. And then there might be a need to repeat ‘country of origin’ for every language, and could require five countries needing to be listed (for a range of ingredients). The result could be a situation where  all one has room to display is a list of ingredients  & addresses, and any wish for aesthetic beauty just ‘goes out of the window’.

At Design Cognition, we review the whole space to find an ideal design that looks most aesthetically appealing and hopefully doesn’t look too cluttered – but it’s not always easy!

Incorporating logos of different colours, or trying to mix varying colours of text with backgrounds, can add its own issues and problems. Sometimes ‘house colours’ do not lend themselves to readability, White text on a pastel or black background for instance, can be even harder to read, so we may need to redesign [the pack graphics], using the principles and processes detailed above.

Overall our job is to develop a pack that is fit for purpose and not over-packaged. Things are becoming increasingly challenging but, so far our use of creativity and lateral thinking has provided a suitable solution.

Moving forwards technology could aid some of the issues raised above. Nowadays, certain consumer/marketing information can be shown ‘on-line’, cutting down the need to put it all on-pack – maybe just a web address for further information. There have also been great leaps forward in microchip technology which will enable ‘talking packs’, ‘moving pictures’ and a whole new interactive consumer experience – taking packaging to a new level. These are all areas in which Design Cognition has a strong interest and is working with a number of suppliers to develop cost-effective solutions.

If you’d like more information on these areas, sign up for further information HERE

Chris Penfold